Pettit's Supervalu

Gorey, Co. Wexford

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Exhibit worked with Pettit’s to create a revitalised brand identity, which was rolled out in-store and across all marketing collateral and brand touch points. The aim was to develop a concept that introduced a new retail experience for their customers. The graphic elements and colour palette, both primary and secondary, were carefully chosen to bring new colours and textures into the customer’s journey through out the store.

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