The Good Food Market
Multiple Locations, Co. Dublin
Exhibit worked with “Fresh, The Good Food Market” to create a revitalised brand identity, which was rolled out in-store and across all marketing collateral and brand touchpoints. The aim was to develop a concept that introduced a new retail experience to the Irish consumer and emphasised Fresh's key message: "value you can taste."
The brand was redesigned to be friendly, welcoming and to visually represent the fresh, unprocessed produce on offer.
The graphic elements and colour palette, both primary and secondary, were
carefully chosen to reinforce the Fresh ethos and to provide a wide scope for point-of-sale, packaging and communications.
In-store, the goal was to create a layout and atmosphere that improved each customer's experience. We developed a novel retail interior with a principle visual style, creating a sense of cohesion throughout the entire store.
Services we offered:
Design Concept & Visualisation
Retail Interior Design
Logo Design, Brand Design & Application
Interior Layout & Customer Flow
POS, Signage, Labels & Ticketing
Print & Build Management for multiple stores