Fresh

The Good Food Market

Multiple Locations, Co. Dublin

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Exhibit worked with “Fresh, The Good Food Market” to create a revitalised brand identity, which was rolled out in-store and across all marketing collateral and brand touchpoints. The aim was to develop a concept that introduced a new retail experience to the Irish consumer and emphasised Fresh's key message: "value you can taste." 

 

The brand was redesigned to be friendly, welcoming  and to visually represent the fresh, unprocessed produce on offer. 

 

The graphic elements and colour palette, both primary and secondary, were 

carefully chosen to reinforce the Fresh ethos and to provide a wide scope for point-of-sale, packaging and communications.

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In-store, the goal was to create a layout and atmosphere that improved each customer's experience. We developed a novel retail interior with a principle visual style, creating a sense of cohesion throughout the entire store.

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