Bord Bia, Origin Green

World Expo 

Milan, Italy

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Exhibit Design were responsible for activating the Origin Green brand in the Ireland Pavillion for Expo Milan 2015. The Universal theme for Expo Milan was 'Feeding the Planet: Energy for Life,' which focused on the challenge the world faces of providing the growing population with safe, high quality, sustainable food supplies for future generations.

 

On entering the Ireland Pavillion each visitor embarked on an unforgettable journey through the Irish countryside to experience how Ireland's people are working together with a gentle climate and ever-changing elements to make world class, sustainable farming possible, as illustrated by Origin Green. The Ireland Pavillion was developed on a 1,175 sqm site and was made up of three levels. The ground floor housed the main visitor experience including the immersive film and an open gallery with insightful graphic representations of Origin Green designed by Exhibit. On the first floor there was a mezzanine gallery and a roof level space, which facillitated business events organised during the exposition.

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