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Heineken Lounge

The SSE Arena 

Belfast, Northern Ireland

The Heineken Lounge was designed 

It features a contemporary layout, private bar, 



to provide a private bar and an area of comfort and relaxation to VIPs attending 


to provide a high level of comfort and relaxation before attending a show at the Arena. It features a private bar, which remains open throughout the show for VIPs.

The initial point of contact takes place at the entrance with an overhead illuminated Heinken logo and architrave detail surrounding the door. Upon entering the space the back-lit mirrored bar acts as the focal point at the end of the room. The rest of the space is broken into individual zones using different graphic elements of the Heineken brand. 

The internal fit-out of the lounge consists of soft furnishings, barstools and pendant lights. Additional directional lighting identifies different areas of the space, creating a premium feel.


Services we offered:

  • Design Concept & Visualisation

  • Brand Application

  • Interior Design & Layout

  • Project Management

  • Print & Build Management

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