The SSE Arena & Rewards Lounge

Belfast, Northern Ireland

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CASE STUDY

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The Brief: 

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• Express the newly defined SSE Arena brand and identity across all elements of the The Odyssey Arena, Belfast.

• Create one cohesive and consistent venue brand which would fully represent all the brand credentials.

• Create a specific VIP lounge for SSE Rewards customers within the arena.

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The Solution:

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Exhibit created a style and overall look and feel, which would resonate with the fans visiting the venue and would reflect all the values of the SSE Arena brand.

 

• We refreshed and revitalised the venue – creating a brand experience, which would excite all visitors to the venue whether they were fans, partners or performers.

• We worked on all areas of the arena from exterior through concourse and venue bowl.

• We created the SSE Rewards Lounge for VIP customers.

• This 83 sqm space was designed an informal, unique and relaxing space - where we used minor brand accents to reinforce brand awareness on a subtle level.

 

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