Our Portfolio > Exhibitions & Events > Heineken, Live Your Music
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Heineken
Live Your Music
Sea Sessions, Bundoran, Co. Donegal
Longitude, Marlay Park, Dublin 16
Electric Picnic, Stradbally, Co. Laois
CASE STUDY
The Brief:
Create world class, premium experiential structures for Heineken Live Your Music which:
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represent the premium credentials of a world class leading brand
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bring the brand to life with a cool, edgy design and appealed to the target audience of 22-24 year old males
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deliver visual impact and stand out amongst the other structures currently in use within the music festival landscape
The Solution:
Heineken Ireland, Exhibit Design and Thinkhouse undertook months of planning, design and development work to build the boldest activations at Sea Sessions, Longitude & Electric Picnic this year.
Live Your Music puts fans centre stage as Heineken empowers them to control the experience and create memorable moments. We designed and constructed a unique structure that would entice the consumer to visit Live Your Music, using materials that are flexible, durable and of a high quality to ensure we stand out at each festival. Clever use of lighting and graphics with structure build up to 14m high ensure that the brand is visible at all times. The bespoke bar we created reflects all the premium elements of Heineken and ensures that the consumer experience is totally different to what they are used to in the festival landscape.
We created an experience that truly immersed the consumer in the sounds and tastes of the chosen music scene by choosing materials, designs and an overall experience that is relevant to each scene. At Longitude, dance fans could control the playlist as they chose the music from a custom-built control panel in The Club. They could create the ultimate club experience, as they controlled the lighting, strobes and smoke. Music lovers headed to The Music Box where everyday objects became musical instruments. For those that were more visual, The Scope Room allowed them to create graphics and GIFs that featured on the on-stage screens.
Services we offered:
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Concept Design & Visualisation
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Event Design
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Brand Design & Application
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Project Management
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Print & Build Management
Did it work?
“We’re delighted with the service which Exhibit have provided over these last 6 months, they have quickly established themselves as a valued partner of ours. The brief which we issued was really challenging – both from a creative & logistical perspective. They not only provided us with excellent and innovative creative work but crucially, they demonstrated their ability to deliver on design proposals, giving us a great sense of security & confidence.”
Jo Donnellan
Heineken Sponsorship Brand Manager